Best Beautiful Girls

When I wrote this article Wednesday, July 14 at 05:15, the audience had seen Shakira 95,143,192 Waka Waka, the official song of the FIFA this year. Is easy to become YouTube's biggest success ever and the number of viewers is more and more millions, even after Spain became a world champion. You could say that football is the most popular sport in the world and it is obvious that everyone sings the official song, especially when other solutions are not available. But for "Waka Waka" to receive this great deal of attention must be something very interesting in the song.

The display was developed by Ogilvy and Mather Executive Creative Director Antonio Navas, in collaboration with the singer. Shakira's thoughts on success, "Waka Waka" is important for us to know, she said. "It was a pleasure to work with (1) a creative mind like Antonios, he really (2) understanding the cultures of the world and with just a picture or word is able to capture a universal truth. While the conceptualization of Video "Waka Waka" we (3) understand perfectly, it is a great person, because he (4) is completely immersed in the project and has great sensitivity. ll always be grateful for his help on this project.

If you need to succeed not only in a video music market, but also marketing your brand or creating an attractive advertising, the mantra is in its explanation. Shakira simply explains the ingredients needed to make a successful brand communication. First, you need a creative mind. Only a creative mind can offer something different and innovative. We may be exposed to thousands of songs and advertisements, but how our minds and settle there. Only one offer that is different from others can make a mental space and stay there. Waka Waka" has this flavor.

Shakira said the creator truly understand world cultures. Suppose you are developing an ad, it is important to capture the cultural values and norms of your target audience. We learned that the ads are based on intuitions of people are much closer to the heart and soul of your potential customers. Waka Waka came the closest people around the world, people felt a part of it. Once you have that feeling when you start loving it.

Moreover, he said: "conceptualization" Waka Waka video we understood each other perfectly. One of the most important factors in the success of a concerted effort to respect another's point of view. Sometimes you can not fully agree with the idea advanced by any other person involved in the process. But handling such situations without offending anyone's feelings is difficult, but critical. "Fourthly, Shakira was on you to give 100% of the work you do. Knowing the severity of the" Waka Waka ", creative director do not necessarily have no choice but to give his best, but is part of the work of your soul and will give the largest commitment will ultimately lead to quality results.

I need to make one last comment. Although "Waka Waka" was sung by Shakira for FIFA, it was a remake of an old song by an artist called Cameroon Zangalewa. (Waka Waka Type Zamina time for Africa Original version on Youtube). The difference between Shakira and Zamina is the power of marketing. The author holds an MBA from the University of Colombo and B. MSc Marketing Management at the University of Sri Jayewardenepura. Guest lecturer at the University of Kelaniya and the School of Media Arts and Management in Colombo. Currently a board member of the International Advertising Association (Sri Lanka Chapter), and worked as Assistant General Manager Limited newspapers Wijeya newspaper editor over Sri Lanka.